Learn about Newsorte Media

We don’t just “do marketing” — we’ve cracked the code to it.

Our Mission

To empower businesses with cutting-edge digital marketing strategies that drive measurable growth, build meaningful connections, and set new standards in the digital landscape.

Our Vission

To build a results-driven agency rooted in innovation, transparency, and excellence. We believe in staying ahead of the curve through strategic thinking, maintaining open and honest communication, and focusing relentlessly on measurable outcomes. Above all, we aim to form long-term partnerships with our clients, working as an extension of their team to deliver sustainable growth and lasting impact.

Newsorte Media is a collective of experienced digital strategists, marketers, and growth specialists brought together by one shared focus: building brands that grow with intention.

We are not a one-size-fits-all agency. Our team is made up of specialists with years of hands-on experience across social media, paid advertising, content strategy, SEO, and high-ticket client acquisition. Every campaign we run is grounded in strategic planning, audience psychology, and a deep understanding of how modern digital platforms actually convert attention into revenue.

What sets Newsorte Media apart is how we work. We don’t chase trends for vanity metrics, and we don’t apply generic strategies across different industries. Instead, we take the time to understand each client’s market, positioning, and growth goals, then build systems designed for consistency, trust, and long-term results.

Our approach is collaborative, transparent, and performance-led. Clients don’t just get a service — they get a dedicated team that thinks critically, communicates clearly, and is invested in the outcome.

At Newsorte Media, growth isn’t accidental. It’s planned, executed, and refined with purpose.

Meet the Team

Managing Director

Layah Herburt

As Managing Director of Newsorte Media, Layah drives the agency’s vision while managing operations, team direction, and delivery. Her strategic oversight and multi-disciplinary mindset keep the Agency running smoothly and clients moving forward.

Co Director / Consulting Lead

Esther McDickson

With a background in mathematics and systems thinking, Esther applies analytical insight to strategy, innovation, and digital growth. She focuses on building scalable solutions that align data, design, and purpose.

Senior Marketing Strategist

Keso Sanikidze

With 10+ years of experience in the media sector and 350+ client partnerships worldwide, Keso drives data-led growth across diverse global markets. Her expertise spans strategy, analytics, channel optimisation, and brand growth, delivering measurable impact for ambitious brands.

SEO Expert

Khorshed Alam

Khorshed brings 10+ years of SEO expertise to Newsorte Media, with 700+ successful projects delivered across e-commerce, service, and enterprise websites. He specialises in technical SEO, on-page optimisation, and sustainable growth strategies, helping brands achieve long-term visibility and performance

Social Media Strategist

Alexsia Peleshi

Aleksia is a digital innovator who blends creative storytelling with strategic thinking to build impactful social brands. With a background in digital business and innovation, she crafts content that connects, engages, and drives real results across modern platforms.

Web Developer

Micheal Shobaloju

An experienced digital professional with a strong background in web development, systems, and design, bringing both technical depth and creative thinking to Newsorte Media. With expertise across secure, performance-driven websites and digital platforms, he builds solutions that are scalable, reliable, and conversion-focused.

Social Media strategist

Eoin Mckenna

Eoin brings a creative-first, strategy-led approach to social, producing high-performing content for global brands across Instagram, TikTok, and YouTube. His work blends strong storytelling with data-driven execution to build engaged audiences at scale.

Digital Marketing strategist / Social Media Manager

Madeleine Rushbrook

Maddie combines creative content with data-led strategy to help brands grow and stand out online. With a first-class degree in digital marketing, she specialises in social media strategy, content creation, and brand development, delivering engaging campaigns with measurable impact.

Digital Marketing Startegist

Hassan Qamar

Hassan specialises in building and optimising high-performing paid campaigns, aligning paid ads with organic social strategy to maximise growth and ROI.He combines data-driven optimisation with creative testing to scale reach, conversions, and measurable growth.

Lead Gen Specialist / Digital Marketer

Mars Ronald

Mars works closely with Newsorte clients to design data-driven marketing strategies that generate qualified leads and sustainable growth. With a strong focus on collaboration, they align strategy, execution, and performance to deliver measurable results.