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Little Makers Craft School

UK-Based Children’s Art & Craft Workshop Provider

Client Overview

 

Little Makers is a much-loved independent kids’ craft school running after-school clubs, holiday camps and weekend workshops across Greater Manchester and Cheshire. Before working with us, they relied almost entirely on word-of-mouth and a few paid Facebook boosts. Their website was getting fewer than 180 visitors per month and Google searches for “kids craft classes near me” or “holiday craft camps Manchester” were sending parents straight to bigger chains or activity aggregators.

Engagement Period: March – August 2025 (6 months)

Little Markers

Services Delivered

S

  • Full Technical + On-Page SEO overhaul

  • Local SEO & Google Business Profile optimisation (8 locations)

  • Organic social media management (Instagram + Facebook) – 100% original content, no paid ads

  • Monthly parent-focused content strategy (Reels, carousels, stories)

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What Made the Biggest Difference​

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  1. Local SEO dominance

    • Optimised 8 separate Google Business Profiles with weekly posts, new photos, and Q&A seeding

    • Built 60+ location-specific landing pages with parent testimonials and class photos

    • Secured features on local mummy blogs and Manchester Evening News “Best Holiday Activities” roundup

  2. Parent-first organic social content

    • Short, colourful Reels showing real kids making real mess (and smiling!) – average 17-second watch time

    • “Peek inside” Stories series that drove 40% of profile visits

    • Monthly giveaway collaborations with local toy shops (zero ad spend, huge reach)

  3. Simple, trust-building website changes

    • Added live availability calendar

    • Big, bright “Book Your Child’s Spot” buttons on every page

    • Real parent reviews with first names + child’s age

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