HOW WE DID IT

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Organic Growth Phase (Months 1 to 3)
We focused heavily on organic content to build trust and awareness. This included creating sixty to ninety-second “light-scent-layer” style Reels and TikToks that showcased the product journey from unboxing, to lighting, to full room ambience. We used trending sounds with brand-safe hooks, achieving an average watch-through rate of sixty-eight percent.
We also shared weekly UGC from real customers, which cost nothing but significantly increased credibility. Daily Stories included polls, quizzes, and a “scent of the day” feature to boost engagement.
The result was that seventy-three percent of new followers arrived organically, giving us valuable first-party pixel data for scaling.

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Paid Growth Phase (Months 4 to 6)
Once the strongest organic creatives were identified, we expanded them into paid campaigns by partnering with high-performing creators through whitelisting. We built lookalike audiences based on more than fifty thousand new site visitors and ten thousand new customers.

After integrating TikTok Shop in September, thirty-one percent of October’s total revenue came directly from the app.

Optimised On-Site Experience
We designed matching landing pages for every scent that went viral. For example, one product increased from four hundred to forty thousand monthly searches after alignment across platforms. We added “As seen on TikTok” labels and a scrolling UGC gallery, which increased the website conversion rate from two point one percent to five point seven percent.