SmileWorks London
(Annoymous case study)
Award-Winning Private & NHS Dental Practice in London
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The Challenge
A stunning clinic in the heart of London with 4.9-star reviews, yet almost invisible online. Patients searching “Invisalign London”, “emergency dentist London”, or “best cosmetic dentist near me” were booking with chains or comparison sites. New-patient enquiries had been stuck at 28–32 per month for nearly two years.
Our Partnership
July – October 2025 (4-month intensive campaign) Services: Technical + Local SEO | Google Business Profile optimisation | Organic Instagram & TikTok growth | Content & link building
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What Moved the Needle Fastest
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Hyper-Local SEO Takeover
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Transformed their Google Business Profile with daily posts, 100+ new treatment photos, and instant review replies
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Created targeted suburb pages that now dominate the 3-pack for “emergency dentist London”, “Invisalign W1”, etc.
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Cleaned citations across 60+ directories
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Explosive Organic Social on Instagram & TikTok
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Short, satisfying “smile reveal” Reels and TikToks (average 21-second watch time)
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Behind-the-scenes “day in the life of a London based dentist” series that parents and young professionals loved
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Zero paid ads – all growth 100% organic
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Trust & Speed Upgrades
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New mobile engine site with same-day booking calendar and live availability
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High-converting patient story pages that earned links from Time Out London, Evening Standard, and top dental blogs
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