Plastic Surgery Turkey
(Annoymous case study)
Growth srategy for a plastic surgery clinic — from brand revamp to full bookings
Client Overview
A prominent plastic surgery clinic in Istanbul, Turkey, operated in a highly competitive medical tourism market. Facing challenges with an outdated online presence, low Google rankings (page 3+ for terms like “best plastic surgeon Istanbul”), and minimal social media engagement, the clinic relied heavily on local clients with few international bookings. Our agency was enlisted to revitalize their digital strategy, delivering a comprehensive 6-month transformation with an under £65,000 contract. The outcome? Page 1 Google rankings, top local search visibility, and a fully booked schedule with a significant increase in international clients.
Phase 1: Website Rebuild and Brand Enhancement (Months 1-2)
We overhauled the clinic’s dated website to improve user experience and conversions:
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Modern Design: Launched a sleek, mobile-optimized site with before-and-after galleries and testimonials.
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Strong CTAs: Introduced action-driven prompts like “Book Your Free Consultation,” boosting form submissions by 120%.
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Brand Refresh: Enhanced visuals to reflect Istanbul’s premium aesthetic market.
Result: Website sessions doubled within 60 days (per Google Analytics).
Phase 2: SEO Optimization (Months 1-6)
Our fixed SEO strategy addressed on-page, off-page, and technical aspects:
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On-Page: Optimized meta tags and content for keywords like “cosmetic surgery Istanbul.”
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Off-Page: Removed 80+ toxic backlinks, secured 7-13 guest posts monthly on DA 70+ sites, and built authoritative links.
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Google My Business: Upgraded the profile with photos and reviews, improving the rating to 4.7 stars for local prominence.
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Technical Fixes: Enhanced site speed (1.5s load time) and resolved crawl errors.
Phase 3: Organic Social Media Growth (Months 1-6)
We grew Instagram and TikTok from 4K to 19K followers:
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Content Strategy: Posted 4-5 weekly reels and stories (e.g., procedure insights), achieving 7% engagement.
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Community Engagement: Used hashtags and polls to build a loyal audience.
Result: 60+ monthly organic leads.
Phase 4: Paid Ads (From Month 3)
After establishing brand awareness, we launched paid ads on Google and Meta:
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Targeting: Focused on high-intent keywords and international audiences (e.g., UK, Gulf countries).
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Retargeting: Converted 20% of website visitors into bookings.
Result: 100+ international inquiries monthly, 3:1 ad spend ROI.
Phase 5: Influencer Partnership (Month 6 Onward)
Secured a 1-year deal with a 120K-follower UK beauty influencer:
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Campaigns: Sponsored posts and live sessions generated 800K+ impressions.
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Impact: 24 new clients in Q1 via tracked links.
Results
With an under £65,000 investment over 6 months, the clinic achieved:
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Search Success: Page 1 Google rankings, 350% traffic increase.
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Local Dominance: Top local search visibility in Istanbul.
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Client Surge: Fully booked with 4x international clients.
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Social Growth: 390% follower increase, 200% engagement boost.
Supported by analytics, this case study demonstrates our ability to elevate brands into market leaders.
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